Business Cards Design - The Font And Style Of The Matter

Business cards design is about people who want to establish their own identities, be it for corporations or for individuals involved in private practice, freelance and the like. It is a concrete step in making the world know just who you are and what you do.

In business, the card serves as your entry pass to a world of networking. Foray into the world of networking and create valuable connections that would benefit you and your business. Design business cards that can both appeal to potential business partners and clients.

The strength of networking lies in the knowledge that people can have a direct contact with the other when certain products or services are needed. It is empowering such that business cards are sources that promotes what you can do and readily offer it to clients.

In making business cards, a lot of considerations have to be thought over. And while there are plenty of choices to make and finalize, here are 3 business card design essentials that will help you create an impressive and magnetic business card you will be using for a long time.


The kind of material your business card is printed on is one of the most overlooked factors in printing. Sometimes, people do not care enough on what paper stock is used for the paper to be printed on. Sometimes, a white paper stock is all the same in their eyes.

Scrutinize the paper or card stock used by printers in your business cards. A high-grade material to use would be the 14pt stock coated with either Aqueous, UV or Matte. It has the right smoothness that is best for elegant full color business cards. Its thickness gives it a durable, attractive body and it could even do without additional coating since it is a heavy-set paper.

Pay closer attention to your business card material. It is an important step towards making an effective business card that leaves a good impression. Like you, it should stay sharp, durable and elegant at all times.


Fonts represent the alpha-numeric characters that spell the words contained in print documents. We use them not just for design but to clearly communicate what we would like others to readily understand and notice. To adjust for emphasis, we usually modify the size, type and character type.

You should also be careful in choosing the right fonts for your business cards. Oftentimes, in an effort to look more a bit more original, a combination of different font styles are used to adorn the business cards. Sometimes, this can be effective but it can be highly risky at it could make the business card cluttered and seemingly, just all over the place.

It is important however, that business cards, must gain other people's respect first and foremost. It needs to establish a certain style or feel that is recognized in your own field, while at the same time, design works by setting you apart from the competition as well.

Design quirks

Now we come to the part where people are most interested in tinkering with - design. Design is accomplished by a combination of images, colors and texts that props up the whole business card. Sometimes, even the shape of the business card contributes too to its whole look and appeal.

No matter how inventive or original you wish to be with your business card, keep in mind that design is still a matter of taste and keeping the taste palatable is more about using balance.

A balanced design is one that effectively draws the clients' eyes over the main points and highlights of your business card, while the other detail blend in. Balanced design too is about keeping the amount of detail on your prints just right, without the business card looking too crowded or busy.